Brief:
To create sub-brand packaging for a Cadbury Halloween promotion called ‘Shockolate’. Design to include labels for a plastic bucket, chocolate wrappers and a shelf wobbler.

Target Audience:
Mums with primary and pre-school aged children (3–13 yrs) who like to treat their children on special occasions. She is preparing for Halloween in 2 ways—buying costumes and trick or treat paraphernalia for her children and also purchasing decorations and confectionery to provide a nice experience for other children in the neighbourhood.

Idea:
A Cadbury Glow Up
To create a glow in the dark ghost bucket to give kids extra fun at Halloween.

Process/Software:
Adobe Illustrator: used to create logo and brand graphics/ assets. Also used to create layouts within die-cuts ready for printing.
Adobe InDesign: used to create tables for nutritional information on packaging.
Adobe Photoshop: used to create AI generated backgrounds for bucket mockups.