Brief:
To design a new brand of energy drink.

Target Audience:
Tweens aged 10+ and young teens who love sport and are physically very active but they do get hungry and tired and need to refuel. Parents (esp of tween segment) are still very much in control of what their kids consume and worry about the amount of sugar, salt or caffeine in energy drinks. Equally they understand kids need more than just water on big sport days.

Idea:
Boba Blast— Zing when you’re zapped!
The first fun & healthy sports drink for tweens and teens.

Process/Software:
Adobe Illustrator: used to develop visual identity elements such as logo and graphic elements.
Adobe Dimension: used to develop drink pouches with labels and boba/ popping pearls inside.
Adobe Photoshop: used to create background for advertising material.
Adobe InDesign: used for layouts for advertising collateral.