Brief:
To create an advertisement for Gelos running shoes.

Idea:
New Gelos with all the gels and whistles
This idea brought to life the gel which is a key selling point for Gelos shoes.

Process/Software:
Photography: the shoe was photographed in a studio with studio lighting.
Adobe Photoshop: used to re-touch the shoe and colour correct this. Also used to create gel background.
Adobe Illustrator: used to refine and create headline.