THE OPPORTUNITY
Anais Absinthe arrived with a tagline already loaded with contradiction and a brief to match: design a bottle, develop the branding, and make something of the A and S in the logo. The result is a bottle that metamorphoses: from something you drink, into something you keep. Because the best bottle designs have a life beyond the product inside them, where throwing them away can feel like a small act of vandalism.

THE SOLUTION
The starting point was botanicals: absinthe is steeped in them, quite literally, and they felt like the natural foundation for the ornate A and S in the Anais logotype. From there, the contradiction at the heart of the tagline led somewhere more unexpected. The caterpillar is, to most people, a fairly uninspiring creature. Crop growers would use stronger language. But it transforms into something extraordinary, which made it the perfect symbol for a brand built on beautiful contradictions. Caterpillars appear subtly throughout: winding through the label illustration and into the advertising imagery, there to reward a second look without announcing themselves. Like the brand itself, the more you look, the more you find.
The bottle completes its own metamorphosis once empty, transforming into a vase: clean, sculptural, and at home on a mantlepiece long after the contents have been enjoyed. The label complements rather than competes, using a simple scalloped border as a quiet nod to the botanicals at the heart of the recipe, keeping the focus firmly on the bottle's form. The advertising campaign placed the bottle in a wild, overgrown landscape: beautiful and slightly unsettling, exactly as it should be.