Brief:
To create a visual identity and website for a florist who sells wildflowers specifically weeds.

Target Audience:
Female eco warriors aged 20–60 who have a love of nature and are interested in celebrating the natural world. They are keen on sustainability and take notice in the beauty of the small things, the things that aren’t always totally perfect but still beautiful. They aren’t fans of a pink cellophaned plastic packaged carnation or an extremely expensive high end single stemmed orchid. They like real flowers as nature intended.

Idea:
The Weedy Bunch

Process/Software:
Adobe Illustrator: used to create the logo and brand patterns.
Figma: used to create a website prototype.
Wix: used to create a website.