Brief:
To develop a visual identity for a new business teaching children art.

Target
Mums with kids aged 6-12 who are looking for a creative after school activity.

Idea
Art Beasties. I decided to name the business 'Art Beasties' and created a little beastie out of a splat of ink as part of the logo. I felt this communicated the playful, creative side of the lessons and reflected art at the core.

Process/Software
Hand creation: splatted ink to create a little beastie which became the basis for the logo.
Adobe Photoshop: used to create logo text, mock ups, layouts and colour correcting photography.
Squarespace: used to create website.