Brief:
To develop a multi media advertising campaign to communicate the benefits of Studi and online business course.

Target:
Teachers: Secondary school teachers and specifically Career Advisers who give students advice on tertiary education.

Parents: 45+ years old who have teenage children who are thinking about their next steps in terms of tertiary education.

Students: 17/18+ year olds, they may be in their final years at school and making decisions on what their careers may be and how to study for these or slightly older students who already have careers but who wish to add to their skill set in combination with working.

Idea:
Studi is the best place to learn all about business except for the cringey jargon.

Process/ Software:
Adobe Illustrator: used for developing graphic illustrations
Adobe Photoshop: used for layout for digital media requirements
Adobe InDesign: used for layout for print media requirements