Nasclear is an allergy relief brand spanning three variants: Plus, Lite and Kids. The brief was to develop packaging across the full range: technically rigorous, regulatory compliant, and with enough visual coherence to work as a family on shelf.

THE OPPORTUNITY
Most allergy packaging goes straight for the symptoms: watery eyes, blocked noses, general misery. The opportunity here was to flip that entirely and focus on the benefit instead. Nasclear doesn't just treat hayfever, it clears the way. That single idea shaped everything from the name treatment to the visual approach.

THE SOLUTION
Rather than illustrating the problem, the design communicates the solution. Each variant uses a soft gradient background that shifts and opens outward, creating an almost clear central space around the logo, visually expressing the relief the product delivers. The palette shifts across the three variants to aid navigation while retaining a strong family identity. Beneath the surface, this project was also a thorough exercise in the less glamorous but essential craft of pharmaceutical packaging: cutter guides, print finish specifications, dosage tables, and the considerable art of fitting a remarkable amount of information into a very small space without losing your mind entirely.