Queen B was closing its doors after 25 years. But before the lights went out for good, there was one final product to launch: Darkness. A limited edition 100% beeswax candle whose very form was rooted in the physics of light. The candle's sculpted surface depicts opposing sine waves, which is how darkness is actually defined. The candle existed. Now the packaging needed to match.

THE OPPORTUNITY

This wasn't a standard packaging brief. Darkness needed to sit within the existing Queen B family of products while carving out its own moment: something unmistakably final, considered, and worth keeping.

THE PROCESS

The Queen B range already had an established look and feel, so the starting point was working within that world rather than against it. But Darkness called for something more restrained, more dramatic. Where the rest of the range leaned into spot varnishing and lighter touches, this felt like a moment to strip everything back and go deep into the dark.

The idea was to make the packaging something you experience through touch as much as sight. The word DARKNESS is embossed in black on black: no contrast, no colour, no shortcuts. You have to feel it. Like navigating a room without the lights on, or reading by fingertip. The tactile quality wasn't a finishing detail, it was the whole point.

Inside, a tri-fold card continued the embossed treatment alongside a farewell message. Each of the 250 candles was individually signed and numbered by the owner. A small piece of the Queen B story to keep forever.

THE SOLUTION

A limited edition of 250. Matte black, embossed, deliberately quiet and all the more powerful for it. Packaging that communicates darkness not just through its name but through the way it feels in your hands. What better way to close a candle brand than in complete darkness.