Brief:
To create a visual identity for ‘Pigeon’ a delivery brand.

Idea:
So fast you only see what is left behind.
I wanted to develop something different for this courier service and thought a logo with a humourous tone of voice could help cut through the clutter. I developed different taglines to be used on the splat graphic.

Process/Software:
Adobe Illustrator: used to develop all graphics.
Adobe Photoshop: used to bring the brand identity to life by creating mock-ups to show how the branding could work across a number of different business formats and applications.