Northern Beaches Wine Co is an online bottle shop for people who know what they like: good wine, without the fuss. They had a beautiful logo and a clear vision. What they needed next was to bring that brand to life across the touchpoints a new business actually needs: business cards, postcards, social content, and everything in between.

THE OPPORTUNITY

A logo alone doesn't make a brand. Northern Beaches Wine Co had a strong mark to work with, but the opportunity was to develop a graphic device that could carry the brand identity into more places, while staying true to the palette and personality already established. Sunshine, coast, premium but approachable: wine for a Sunday afternoon, not a black tie dinner.

THE PROCESS

The starting point was the logo itself. The sun felt like the natural element to build from: the client's vision for the brand was always "sunshine in a glass," and that's not something you walk away from. Alongside it, a half-oval form that doubles rather neatly as a wine glass silhouette if you look at it the right way.

The result was a clean, versatile device: sun meets wine glass, warm amber meets sage green, instantly recognisable without needing to carry all the detail of the full mark. From there, the device was rolled out across business cards and a series of postcards, the latter with a deliberately cheeky tone of voice that felt right at home for a brand selling wine to people who already know they deserve a good bottle.

THE SOLUTION


A graphic device that complements the existing logo rather than competing with it: flexible enough to brand everything from printed collateral to social content, simple enough to work at any size. The postcard copy leaned into the brand's personality: warm, a little witty, and very much the kind of thing you'd actually want to receive. Because life really is too short for pedestrian wine.



Photo credit for hermit crab sand: by N Band on Unsplash